- To introduce and be the leading supplier of waterproof floor mats and play mats in over 60 countries worldwide by 2020.
- To keep adding new designs yearly to cater to our partners needs.
- To always be two years ahead of our competition in development time.

- To bring quality at an affordable price to homes all over the world.
- To have products that will be able to compete with any manufacturer based in any parts of the world.
- To bring joy to the children and relief to parents for our creative and washable products.